| Corporate Identity |
| Conifer's corporate identity program is professioanlly designed
and wide -ranging in its applications. In addition, the market awareness
of Conifer's symbols are are rapidly growing. Conifer's member properties
can benefit significantly in their delivery of product and service
messages to their customers. Furthermore, Conifer's corporate identity
program carries enough detailed instructions to enable its member
properties to proceed almost directly to the printers. This reduces
tremendously and many times, eliminates the second phase design, resulting
savings in time and money. |
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| Central Reservation |
| Conifer provides a web-based reservation and an 800-toll free number
for the customers of its member’s properties. |
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| Conifer's Hotel Directory |
| Among Conifer's publications is a hotel directory which gives much
more promotional information about each member property than other
hotel groups would do. The brochure is designed to stand out at display
counters and at the same, for easy filing and retrieval by the travel
agents. |
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| Sales and Marketing In China |
| Conifer has fifteen member hotels and offices in major outbound
cities in China. This coverage provides a platform for Conifer to
develop effective and efficient regional sales and marketing programs
for its member properties. |
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| Tradeshows |
| Conifer organizes tradeshow participation of its member hotels
on a cost-sharing basis, thus maximizing impact at the lowest costs. |
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| Joint Advertising and Promotion Campaign |
| Again, using Conifer's economy of scale, the member properties
to participate on group basis in national advertising and promotion
campaign at the lowest costs, thus saving resources for greater penetration
in the local markets. |
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| Group Corporate Accounts |
| Conifer's member properties can benefit from Conifer's existing
corporate accounts database, which now exceeds 4000 active accounts. |
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| WWW Customer Relationship Management |
| Conifer's unique customer management system allows our customers,
our member properties and our accounts managers to align in a win-win-win
relationship. |
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| Club Champs |
| Harnessing Conifer's collective size and targeting the frequent
travelers, Club Champs offers attractive rewards in coupons and stylish
. |